Radish
#1 app
in the Books Category
AdQuantum helped Radish reach #1 in the Books category on Google Play in February 2020, and #2 in the Books category on the App Store from February to April 2020.
Background
900k+
installs
147+
countries
Radish is an exciting mobile fiction platform for serialized storytelling. Radish’s wide variety of stories are published and read in bite-sized installments optimized for the smartphone reader. It’s the literary equivalent of addictive TV shows, right on your phone!

Radish is revolutionizing the way that stories are consumed and produced. Readers can access thousand of serials across genres and connect directly with their favorite storytellers in live community chat rooms. Authors can publish their own original stories, revive backlist titles with a young, mobile readership, and pre-release upcoming books to build advanced buzz — the opportunities are endless!
Background
900k+
installs
147+
countries
Radish is an exciting mobile fiction platform for serialized storytelling. Radish’s wide variety of stories are published and read in bite-sized installments optimized for the smartphone reader. It’s the literary equivalent of addictive TV shows, right on your phone!

Radish is revolutionizing the way that stories are consumed and produced. Readers can access thousand of serials across genres and connect directly with their favorite storytellers in live community chat rooms. Authors can publish their own original stories, revive backlist titles with a young, mobile readership, and pre-release upcoming books to build advanced buzz — the opportunities are endless!
Goals
Target specific geographic locations
Increase the number of new users
Increase the number of paying users
Produce hundreds of different creatives
Strategy
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