Mobile Ad Masterclass: How to select the best ad format for your game

A successful ad campaign is important for spreading the word about your new game and enticing users to play. However, advertising is becoming an ever trickier space to navigate as standing out in the crowd becomes increasingly difficult. In addition, the associated costs mean that ads need to serve their purpose or result in a poor investment and a flop game.

In the new guest post on Pocketgamer.biz, AdQuantum Design’s creative production director, Ivan Razmakhov, shares details on creative ad strategies, explaining how to tailor ad formats to suit different game genres, how to appeal to specific player motivations and the influence that different monetization models can deliver.

Check out the article: https://www.pocketgamer.biz/feature/83652/mobile-ad-masterclass-how-to-select-the-best-ad-format-for-your-game/

Keep reading

15 April 2024 Mobile Ad Masterclass: How to select the best ad format for your game

In the new exclusive feature on PocketGamer.biz, Ivan Razmakhov, the Creative Production Director at AdQuantum, unveils insider secrets on crafting creative ad strategies for mobile games. Discover how to customize ad formats for different game genres and appeal to specific player desires for maximum impact.

Read more

28 January 2020 How‌ ‌to‌ ‌Get‌ ‌More‌ ‌Profit‌ ‌via‌ ‌Digital‌ Channels.‌ ‌LTV‌>‌CAC‌

This year Digital ad spending became bigger than Traditional ad spending in the US for the first time. From now on the gap between Digital and Traditional advertising will only grow.

Read more