Mobile Ad Masterclass: How to select the best ad format for your game

A successful ad campaign is important for spreading the word about your new game and enticing users to play. However, advertising is becoming an ever trickier space to navigate as standing out in the crowd becomes increasingly difficult. In addition, the associated costs mean that ads need to serve their purpose or result in a poor investment and a flop game.

In the new guest post on Pocketgamer.biz, AdQuantum Design’s creative production director, Ivan Razmakhov, shares details on creative ad strategies, explaining how to tailor ad formats to suit different game genres, how to appeal to specific player motivations and the influence that different monetization models can deliver.

Check out the article: https://www.pocketgamer.biz/feature/83652/mobile-ad-masterclass-how-to-select-the-best-ad-format-for-your-game/

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