AdQuantum generated $4,500,000 for Gold and Goblins in 3 months
Only during the first 3 months after the start of cooperation, AppQuantum generated $4,500,000 in revenue for the Gold and Goblins mobile game developed by a Canadian studio Redcell Games.
Gold & Goblins: Idle merger is an Idle game with merge mechanics where the player controls little goblins that mine gold in shafts. The player’s goal is to manage resources, get more goblins, merge them and break ever-growing rocks to find gold and get to the next shaft.
The product was quite successful itself before we started to work on it. Therefore, our goal was to choose the right way to scale ad campaigns to other GEOs and traffic sources without losing audience’s quality.
Apart from Facebook, we also used Unity Ads and AppLovin as traffic sources which gave us great product metrics (User Lifetime and Retention rate) and monetisation metrics (Ad views and Purchases).
In order not to cause user’s LTV decrease, we launched purchase-optimisation and ROAS-optimisation campaigns simultaneously.
We used multiple assets in order to match the game content. Consequently, it allowed us to correct the drop in retention and continue to increase the efficiency of our user acquisition.
A bit of statistics
- Top performing GEOs: US, GB, DE, CA, RU, AU
- 500+ new creatives for 3 months
- 7 UA managers working on the project
- 4.9 IPM for the top creative
These are only the first 3 months of collaboration. Just imagine what would be in 6 months! We are always ready to boost the app's metrics and turn it into a successful one.
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