Now, more than ever, it's difficult to predict what prepare for in 2022. However, we will focus on the clear last year's trends that will definitely strengthen this year.
In this article, user acquisition managers of AdQuantum Anton Kuzmin and Andrey Kalita share tips for ad campaign scaling to take your mobile app to the next level.
AdQuantum, a mobile performance marketing agency, together with Apptica, a mobile ad intelligence & market analytics tool, researched TikTok advertising trends over the past year and came up with the main points of high performance for mobile marketers in 2022.
Here at AdQuantum we regularly receive requests from product teams to figure out why their mobile apps have low conversions, poor ROI, or negative store ratings. To find the root of the problem and help scale the app, we audit the app's marketing funnel.
From 22nd to 24th February 2022 our CEO Igor Zavaruev, CBDO Michael Kazakov and business development manager Valeria Philippova will be participating in iFX EXPO conference — the largest global fintech B2B exhibition.